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ZIP Code28401

Wilmington, NC

New Hanover County · North Carolina · United States
Home to 21,820 people across 30.987 square miles.

Eastern15 ZIPs in county

At a glance

28401 by the numbers

Every figure below comes from the 2019–2023 American Community Survey 5-Year Estimates, the Census Gazetteer, or is computed from those. Margins of error are shown where they matter.

Population
22k
±1,368 · top 25% nationally
Median household income
$52,159
US median $70,109 · bottom 25%
Median home value
$263,000
US median $207,500 · 64th pctile
Median age
41.6
US median 42 years
Population density
704/mi²
top 25% most dense
Land area
30.987 mi²
plus 5.316 mi² water

Location

Where 28401 is

34.291985, -77.972365 · Census ZCTA internal pointOpen larger map →
Coordinates34.291985, -77.972365
Time zoneAmerica/New_York
CountyNew Hanover County
StateNorth Carolina (NC)
Land area30.987 mi²
Coordinate sourceCensus ZCTA internal point

Local time

America/New_York

—:—:—

Current weather

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Distance to major cities

Straight-line, computed from coordinates

Atlanta, GA369.3 mi
Philadelphia, PA420.5 mi
New York, NY493.9 mi
Miami, FL604.1 mi

People

Who lives in 28401

21,820 residents in 10,776 households, averaging 2.02 people per household. The largest age group is 65+ at 19.0% of residents, and 48.1% of households are a single person living alone.

Age distribution

Share of residents by age band

Under 1815.3%
18-248.1%
25-3418.5%
35-4411.7%
45-5413.2%
55-6414.3%
65+19.0%

Households

Composition and size

Total households10,776
Average household size2.02
Family households41.1%
Living alone48.1%
Median age41.6 years
Households with internet84.2%

Race & ethnicity

Census race categories. Hispanic or Latino origin is asked separately and overlaps these groups.

White55.9%
Black32.7%
Asian0.6%
Native American0.5%
Other3.5%
Two or more6.9%
Hispanic / Latino9.3%

Income & work

What people earn in 28401

The median household here earns $52,159 a year, below the US median of $70,109, which puts 28401 ahead of 19% of American ZIP codes. 22.1% of residents live below the poverty line.

Compared to the US

This ZIP against the national median

Median household income$52,159
LowestHighest
Higher than 19% of all US ZIP codes.
Median household income$52,159 ±$6,562
Per capita income$36,582
Poverty rate22.1%
Unemployment rate5.8%
Labor force participation63.5%

Household income distribution

Share of households in each bracket

<$25k29.0%
$25-50k19.4%
$50-75k16.4%
$75-100k11.4%
$100-150k15.5%
$150-200k4.8%
$200k+3.5%

Educational attainment among residents 25 and older: 33.7% hold a bachelor's degree or higher, 88.3% finished high school.

Housing

Homes and rent in 28401

A typical home is valued at $263,000, and median rent runs $1,183 a month. Ownership is close to even at 40.5% owned, and the typical building went up in 1954.

Costs

Typical values

Median home value$263,000
Median gross rent$1,183/mo
Median year built1954
Housing units13,017
Vacancy rate17.2%

Own vs. rent

Of 10,776 occupied units

Owner-occupied40.5%
Renter-occupied59.5%
Owner households4,364
Renter households6,412

Building types

Units by structure size

Single family57.7%
2-4 units16.4%
5-19 units14.0%
20+ units11.8%
Mobile / other0.1%

Getting to work

How 28401 commutes

64.5% of workers drove alone, and the average one-way trip takes 19.2 minutes. 19.6% work from home.

Mode of transport

Workers 16 and older

Drove alone64.5%
Carpooled8.7%
Public transit0.9%
Walked4.3%
Bike1.0%
Worked from home19.6%

Travel time

Mean commute 19.2 minutes

<10 min13.7%
10-1953.6%
20-2921.3%
30-447.9%
45-591.1%
60+2.3%

Overview

Understanding ZIP code 28401

ZIP code 28401 is assigned to Wilmington, NC, and falls within New Hanover County. Like every US postal code, it began as a mail-routing device rather than a geographic boundary — the US Postal Service groups delivery routes under a single code so carriers and sorting equipment can process mail efficiently. Today it also serves as a practical shorthand for the area itself: roughly 21,820 people live inside it.

At 704 residents per square mile spread over 30.987 square miles, 28401 reads as a small-town area. It is a mid-sized postal code by population, and density shapes almost everything else on this page — how people get to work, whether they own or rent, and what housing costs.

Household earnings run below the national median. At $52,159, 28401 sits in the lower half, ahead of 19% of them. The US median for comparison is $70,109. Bear in mind that median income describes the midpoint household, not the average — it is not pulled upward by a handful of very high earners the way a mean would be.

Living here

What life in Wilmington looks like

Housing in 28401 costs close to the national median. A typical home is valued at $263,000 against a US median of $207,500, and median gross rent runs $1,183 a month. The split between owning and renting is fairly even at 40.5% owner-occupied, which tends to indicate a mix of housing types rather than one dominant form.

The building stock is dominated by detached single-family houses, which account for 57.7% of housing units here. The median construction year is 1954, making the housing here mid-century.

The population skews broadly in line with the national age profile, with a median age of 41.6 against 42 nationally. The average household holds 2.02 people, and 41.1% are family households.

Getting to work takes 19.2 minutes on average one way. The dominant mode is drove alone at 64.5% of workers, while 19.6% work from home. Commute patterns are one of the better proxies for how a place actually functions day to day.

Where to stay

Where to stay in Wilmington, NC

Wilmington is a smaller community, so options inside 28401 may be limited to a handful of independent inns, motels or bed-and-breakfast properties. Travellers often widen the search to the surrounding area, where the choice is greater and prices are usually competitive.

Median rent in 28401 is $1,183 a month, which sits in the middle of the national range; accommodation pricing locally tends to be similarly mid-market. For reference, Atlanta, GA is about 369.3 miles away in a straight line, which is worth factoring in if you are comparing a stay here against one closer to the city centre.

Availability and pricing change constantly, so the live search below will give you a more accurate picture than any figure we could publish here. It opens results for this area on Booking.com.

Book a Hotel →

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Practical uses

What ZIP code 28401 is used for

Beyond addressing mail, 28401 does a lot of quiet administrative work. Retailers use it to calculate shipping and sales tax at checkout. Insurers use it to set premiums, since risk profiles vary geographically. Employers and marketers use it to define service areas. Government agencies use it to route benefits and organise reporting. If you have ever been asked for a postal code by a form that clearly does not intend to send you anything, this is why.

For anyone weighing a move, 28401 offers a compact profile of Wilmington: 21,820 residents, a median household income of $52,159, 33.7% of adults holding a bachelor's degree or higher, and an unemployment rate of 5.8%. A handful of figures like these answer more relocation questions than most neighbourhood guides do.

One caution worth repeating: a postal code is not a neighbourhood. 28401 may cover parts of several distinct areas, and a single neighbourhood in Wilmington may be split across more than one code. Boundaries also shift as USPS adjusts delivery routes. Treat the figures here as describing a delivery area, which is what they actually measure.

Nearby

ZIP codes near 28401

The eight closest postal codes by centroid distance, each with its own full profile. You can also browse every North Carolina ZIP code or use the ZIP Express Lookup to search by city, county or time zone.

Other ZIP codes in Wilmington

Wilmington is served by 12 postal codes.

More in New Hanover County

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Questions

Common questions about 28401

What city is ZIP code 28401 in?
28401 serves Wilmington, North Carolina, in New Hanover County, United States.
What is the population of 28401?
About 21,820 people live in ZIP code 28401, according to the US Census Bureau's 2019–2023 American Community Survey 5-Year Estimates. The margin of error on that figure is ±1,368. That works out to roughly 704 people per square mile.
What is the average income in 28401?
The median household income in 28401 is $52,159 per year, compared with a US median of $70,109. Per capita income is $36,582. Median income is more representative than an average because it isn't skewed by a small number of very high earners.
How expensive is housing in 28401?
The median home value is $263,000 and median gross rent is $1,183 a month. 40.5% of occupied homes are owner-occupied.
Is 28401 a good place to live?
That depends on what you're looking for, but here are the facts: 33.7% of adults hold a bachelor's degree or higher, the unemployment rate is 5.8%, and the median age is 41.6. The average commute is 19.2 minutes. We publish the numbers and let you weigh them.
What time zone is 28401 in?
28401 observes Eastern Time (America/New_York). This zone observes daylight saving time.
How big is ZIP code 28401?
ZIP code 28401 covers 30.987 square miles of land plus 5.316 square miles of water, per the US Census Bureau's 2023 Gazetteer files.
Is 28401 urban, suburban or rural?
By population density, 28401 reads as a small-town area. It holds 704 people per square mile across 30.987 square miles of land. For reference, densities above 10,000 per square mile generally indicate an urban core, 1,000–3,000 is typically suburban, and under 200 is rural. These are rules of thumb rather than official designations — the Census Bureau classifies urban and rural areas by census block, not by ZIP code.
How much is rent in 28401?
Median gross rent in 28401 is $1,183 a month, according to the American Community Survey. Gross rent includes contract rent plus the estimated cost of utilities and fuels, so it is closer to what a tenant actually pays than a headline rent figure. Of 10,776 occupied homes here, 6,412 are rented.
What is the commute like from 28401?
The average one-way commute from 28401 takes about 19.2 minutes. The most common way to travel is drove alone, used by 64.5% of workers aged 16 and over. Commute figures cover people who were employed and working outside the home during the survey period.
How many people work in 28401?
About 11,146 residents of 28401 are employed. Labor force participation stands at 63.5% and the unemployment rate is 5.8%. Note this counts residents by where they live, not by where they work — a ZIP with many offices can have far more jobs than employed residents.
Where should I stay when visiting 28401?
Accommodation in and around Wilmington, NC ranges with the character of the area. See the 'Where to stay' section on this page for local context, and use the live search there for current availability and pricing.
Does 28401 cover more than one city or county?
This page lists Wilmington as the primary place and New Hanover County as the county. ZIP codes follow mail delivery routes rather than municipal or county lines, so a single code can straddle boundaries, and USPS also recognises alternate acceptable city names for many codes. If you need the definitive answer for a specific street address, the USPS ZIP Code Lookup is the authority.
Can ZIP code 28401 change?
Yes. USPS adjusts ZIP codes as delivery volumes shift — codes are occasionally split, merged, retired or newly created, and boundaries move more often than most people assume. The Census Bureau's ZCTA definitions, which underpin the demographic figures on this page, are redrawn only once a decade, so the two can drift apart between censuses.

Methodology

Where this data comes from

  • Postal geography — GeoNames open postal code database (CC BY 4.0), cross-checked against the US Census Gazetteer.
  • Demographics, income, housing, commute — US Census Bureau, American Community Survey 2019–2023 5-Year Estimates, ZIP Code Tabulation Area 28401. Tables B01001, B01002, B01003, B02001, B03003, B08301, B08303, B11001, B15003, B17001, B19001, B19013, B19301, B23025, B25002, B25003, B25024, B25035, B25064, B25077, B28002.
  • Land and water area — US Census Bureau 2023 Gazetteer Files.
  • Weather — NOAA National Weather Service, fetched live in your browser.
  • Map — OpenStreetMap contributors (ODbL).
On accuracy. ACS figures are survey estimates, not counts. The margin of error shown alongside the population figure means the true value has a 90% chance of falling in that range. For small ZIP codes the error can be large relative to the estimate — treat the direction as more reliable than the exact number. This page reports data for ZCTA 28401, the Census approximation of the USPS delivery area.