GetZips
ZIP Code28478

Willard, NC

Pender County · North Carolina · United States
Home to 4,591 people across 122.868 square miles.

EasternOwner-majority7 ZIPs in county

At a glance

28478 by the numbers

Every figure below comes from the 2019–2023 American Community Survey 5-Year Estimates, the Census Gazetteer, or is computed from those. Margins of error are shown where they matter.

Population
4,591
±774 · 59th pctile nationally
Median household income
$64,830
US median $70,109 · 41th pctile
Median home value
$168,700
US median $207,500 · 37th pctile
Median age
47.5
US median 42 years
Population density
37/mi²
37th pctile most dense
Land area
122.868 mi²
plus 0.234 mi² water

Location

Where 28478 is

34.64284, -78.042039 · Census ZCTA internal pointOpen larger map →
Coordinates34.64284, -78.042039
Time zoneAmerica/New_York
CountyPender County
StateNorth Carolina (NC)
Land area122.868 mi²
Coordinate sourceCensus ZCTA internal point

Local time

America/New_York

—:—:—

Current weather

Live from the National Weather Service

Loading forecast…

Distance to major cities

Straight-line, computed from coordinates

Atlanta, GA367.8 mi
Philadelphia, PA399.4 mi
New York, NY473.8 mi
Miami, FL626.9 mi

People

Who lives in 28478

4,591 residents in 2,043 households, averaging 2.25 people per household. The largest age group is 55-64 at 20.7% of residents.

Age distribution

Share of residents by age band

Under 1818.9%
18-247.6%
25-3410.6%
35-449.7%
45-5418.9%
55-6420.7%
65+13.6%

Households

Composition and size

Total households2,043
Average household size2.25
Family households65.8%
Living alone29.5%
Median age47.5 years
Households with internet77.9%

Race & ethnicity

Census race categories. Hispanic or Latino origin is asked separately and overlaps these groups.

White73.4%
Black18.2%
Native American0.4%
Other4.5%
Two or more3.5%
Hispanic / Latino10.5%

Income & work

What people earn in 28478

The median household here earns $64,830 a year, below the US median of $70,109, which puts 28478 ahead of 41% of American ZIP codes. 15.0% of residents live below the poverty line.

Compared to the US

This ZIP against the national median

Median household income$64,830
LowestHighest
Higher than 41% of all US ZIP codes.
Median household income$64,830 ±$11,173
Per capita income$38,430
Poverty rate15.0%
Unemployment rate8.3%
Labor force participation66.4%

Household income distribution

Share of households in each bracket

<$25k13.9%
$25-50k22.3%
$50-75k21.7%
$75-100k23.2%
$100-150k9.7%
$150-200k6.7%
$200k+2.6%

Educational attainment among residents 25 and older: 13.9% hold a bachelor's degree or higher, 87.3% finished high school.

Housing

Homes and rent in 28478

A typical home is valued at $168,700, and median rent runs $751 a month. This is an owner-majority area — 87.7% of occupied homes are owned, and the typical building went up in 1987.

Costs

Typical values

Median home value$168,700
Median gross rent$751/mo
Median year built1987
Housing units2,317
Vacancy rate11.8%

Own vs. rent

Of 2,043 occupied units

Owner-occupied87.7%
Renter-occupied12.3%
Owner households1,791
Renter households252

Building types

Units by structure size

Single family70.6%
5-19 units1.1%
20+ units28.3%

Getting to work

How 28478 commutes

83.3% of workers drove alone, and the average one-way trip takes 33.5 minutes.

Mode of transport

Workers 16 and older

Drove alone83.3%
Carpooled14.1%
Walked0.3%
Worked from home2.3%

Travel time

Mean commute 33.5 minutes

<10 min6.1%
10-1929.9%
20-2916.0%
30-4416.3%
45-5919.3%
60+12.4%

Overview

Understanding ZIP code 28478

ZIP code 28478 is assigned to Willard, NC, and falls within Pender County. Like every US postal code, it began as a mail-routing device rather than a geographic boundary — the US Postal Service groups delivery routes under a single code so carriers and sorting equipment can process mail efficiently. Today it also serves as a practical shorthand for the area itself: roughly 4,591 people live inside it.

At 37 residents per square mile spread over 122.868 square miles, 28478 reads as a rural area. It is a smaller postal code by population, and density shapes almost everything else on this page — how people get to work, whether they own or rent, and what housing costs.

Household earnings track close to the national picture. The median of $64,830 puts 28478 near the middle of the pack, ahead of 41% of them. The US median for comparison is $70,109. Bear in mind that median income describes the midpoint household, not the average — it is not pulled upward by a handful of very high earners the way a mean would be.

Living here

What life in Willard looks like

Housing in 28478 costs below the national median. A typical home is valued at $168,700 against a US median of $207,500, and median gross rent runs $751 a month. Ownership dominates: 87.7% of occupied homes are owner-occupied, which usually signals an established residential area with relatively low turnover.

The building stock is dominated by detached single-family houses, which account for 70.6% of housing units here. The median construction year is 1987, making the housing here from the later twentieth century.

The population skews older than the national median, with a median age of 47.5 against 42 nationally. The average household holds 2.25 people, and 65.8% are family households.

Getting to work takes 33.5 minutes on average one way. The dominant mode is drove alone at 83.3% of workers.

Where to stay

Where to stay in Willard, NC

28478 covers a rural area, and accommodation within the postal code itself is likely to be sparse — perhaps a country inn, a lodge or a vacation rental rather than a conventional hotel. Widening the search radius is usually the practical approach, and it also opens up more availability at short notice.

Local costs are modest — median rent here is $751 a month — and accommodation prices in the area tend to be correspondingly reasonable. For reference, Atlanta, GA is about 367.8 miles away in a straight line, which is worth factoring in if you are comparing a stay here against one closer to the city centre.

Availability and pricing change constantly, so the live search below will give you a more accurate picture than any figure we could publish here. It opens results for this area on Booking.com.

Book a Hotel →

Opens Booking.com in a new tab. We are not affiliated with Booking.com and receive nothing from this link.

Practical uses

What ZIP code 28478 is used for

Beyond addressing mail, 28478 does a lot of quiet administrative work. Retailers use it to calculate shipping and sales tax at checkout. Insurers use it to set premiums, since risk profiles vary geographically. Employers and marketers use it to define service areas. Government agencies use it to route benefits and organise reporting. If you have ever been asked for a postal code by a form that clearly does not intend to send you anything, this is why.

For anyone weighing a move, 28478 offers a compact profile of Willard: 4,591 residents, a median household income of $64,830, 13.9% of adults holding a bachelor's degree or higher, and an unemployment rate of 8.3%. A handful of figures like these answer more relocation questions than most neighbourhood guides do.

One caution worth repeating: a postal code is not a neighbourhood. 28478 may cover parts of several distinct areas, and a single neighbourhood in Willard may be split across more than one code. Boundaries also shift as USPS adjusts delivery routes. Treat the figures here as describing a delivery area, which is what they actually measure.

Nearby

ZIP codes near 28478

The eight closest postal codes by centroid distance, each with its own full profile. You can also browse every North Carolina ZIP code or use the ZIP Express Lookup to search by city, county or time zone.

More in Pender County

Look up another

Search any ZIP code

Questions

Common questions about 28478

What city is ZIP code 28478 in?
28478 serves Willard, North Carolina, in Pender County, United States.
What is the population of 28478?
About 4,591 people live in ZIP code 28478, according to the US Census Bureau's 2019–2023 American Community Survey 5-Year Estimates. The margin of error on that figure is ±774. That works out to roughly 37 people per square mile.
What is the average income in 28478?
The median household income in 28478 is $64,830 per year, compared with a US median of $70,109. Per capita income is $38,430. Median income is more representative than an average because it isn't skewed by a small number of very high earners.
How expensive is housing in 28478?
The median home value is $168,700 and median gross rent is $751 a month. 87.7% of occupied homes are owner-occupied.
Is 28478 a good place to live?
That depends on what you're looking for, but here are the facts: 13.9% of adults hold a bachelor's degree or higher, the unemployment rate is 8.3%, and the median age is 47.5. The average commute is 33.5 minutes. We publish the numbers and let you weigh them.
What time zone is 28478 in?
28478 observes Eastern Time (America/New_York). This zone observes daylight saving time.
How big is ZIP code 28478?
ZIP code 28478 covers 122.868 square miles of land plus 0.234 square miles of water, per the US Census Bureau's 2023 Gazetteer files.
Is 28478 urban, suburban or rural?
By population density, 28478 reads as a rural area. It holds 37 people per square mile across 122.868 square miles of land. For reference, densities above 10,000 per square mile generally indicate an urban core, 1,000–3,000 is typically suburban, and under 200 is rural. These are rules of thumb rather than official designations — the Census Bureau classifies urban and rural areas by census block, not by ZIP code.
How much is rent in 28478?
Median gross rent in 28478 is $751 a month, according to the American Community Survey. Gross rent includes contract rent plus the estimated cost of utilities and fuels, so it is closer to what a tenant actually pays than a headline rent figure. Of 2,043 occupied homes here, 252 are rented.
What is the commute like from 28478?
The average one-way commute from 28478 takes about 33.5 minutes. The most common way to travel is drove alone, used by 83.3% of workers aged 16 and over. Commute figures cover people who were employed and working outside the home during the survey period.
How many people work in 28478?
About 2,336 residents of 28478 are employed. Labor force participation stands at 66.4% and the unemployment rate is 8.3%. Note this counts residents by where they live, not by where they work — a ZIP with many offices can have far more jobs than employed residents.
Where should I stay when visiting 28478?
Accommodation in and around Willard, NC ranges with the character of the area. See the 'Where to stay' section on this page for local context, and use the live search there for current availability and pricing.
Does 28478 cover more than one city or county?
This page lists Willard as the primary place and Pender County as the county. ZIP codes follow mail delivery routes rather than municipal or county lines, so a single code can straddle boundaries, and USPS also recognises alternate acceptable city names for many codes. If you need the definitive answer for a specific street address, the USPS ZIP Code Lookup is the authority.
Can ZIP code 28478 change?
Yes. USPS adjusts ZIP codes as delivery volumes shift — codes are occasionally split, merged, retired or newly created, and boundaries move more often than most people assume. The Census Bureau's ZCTA definitions, which underpin the demographic figures on this page, are redrawn only once a decade, so the two can drift apart between censuses.

Methodology

Where this data comes from

  • Postal geography — GeoNames open postal code database (CC BY 4.0), cross-checked against the US Census Gazetteer.
  • Demographics, income, housing, commute — US Census Bureau, American Community Survey 2019–2023 5-Year Estimates, ZIP Code Tabulation Area 28478. Tables B01001, B01002, B01003, B02001, B03003, B08301, B08303, B11001, B15003, B17001, B19001, B19013, B19301, B23025, B25002, B25003, B25024, B25035, B25064, B25077, B28002.
  • Land and water area — US Census Bureau 2023 Gazetteer Files.
  • Weather — NOAA National Weather Service, fetched live in your browser.
  • Map — OpenStreetMap contributors (ODbL).
On accuracy. ACS figures are survey estimates, not counts. The margin of error shown alongside the population figure means the true value has a 90% chance of falling in that range. For small ZIP codes the error can be large relative to the estimate — treat the direction as more reliable than the exact number. This page reports data for ZCTA 28478, the Census approximation of the USPS delivery area.